This is a great book that has a slew of good ideas about marketing.

Chapters include:
1. What is Guerrilla Marketing Today?
2. The Need for Guerrilla Marketing
3. The Sixteen Monumental Secrets of Guerrilla Marketing
4. Developing a Guerrilla Marketing Plan
5. Developing Truly Creative Marketing
6. Selecting the Most Lethal Marketing Methods
7. Secrets of Saving Marketing Money
8. Research: The Starting Point of a Guerrilla Marketing Campaign
9. Truths About Multimedia Marketing
10. Guerrilla-Style Maximedia Marketing
11. E-Media Marketing
12. Info-Media Marketing
13. Human-Media Marketing
14. Nonmedia Marketing
15. Guerrilla Company Attributes
16. Guerrilla Company Attitudes
17. Guerrilla Marketing Psychology

I really liked this book because it opened my mind to various ways of Guerrilla Marketing. From podcasting to classified ads, the book helps you think of various things that you would never have thought of doing before. I highly recommend this book.